Mobile operators’ revenues from traditional services such as voice and SMS have been significantly affected by the increasing popularity of various OTT services. According to OVUM study, the total loss of revenue of mobile and fixed-line operators from VoIP services alone for the period 2012-2020 will amount to $ 479 billion or 6.9% of the global market for voice service. Worldwide losses of mobile operators from OTT communication services amounted to $ 14 billion in 2014, according to Juniper Research.
So how is it possible for operators to earn more money?
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